On January 31 2012, Nikon announced two new P-series Coolpix cameras, including the world's longest SuperZoom. The P510 has the biggest zoom range of any fixed-lens camera with its massive 42x, f/3.0-5.9 Zoom-NIKKOR ED lens from 24mm to 1000mm equivalent. It features a 16.1 Megapixels Backside Illuminated (BSI) CMOS sensor with high-speed continuous shooting performance (at 5fps full resolution), fast autofocus (AF), 1080p HD video mode, 3-inch 921,000-dots LCD, an electronic viewfinder, full manual control and built-in GPS capabilities. Optical Vibration Reduction stabilization is included as well, though it'll need to be pretty strong to steady such a long zoom lens.

The Coolpix P310 comes with a 16.1 Megapixel BSI CMOS sensor and a fast f/1.8 maximum aperture, NIKKOR glass lens at 24-100mm zoom range. Other features include a 3-inch 921,000-pixel LCD, zoom memory, manual control, and creative filters and effects. The P310 achieves superior image quality in low-light settings with a wide ISO range up to 3200 (Hi1 6400 equivalent) and a fast f/1.8 lens. The COOLPIX P310 incorporates optical VR image stabilization with several scene modes including Advanced Night Portrait mode, Night Landscape mode and Backlight/High Dynamic Range (HDR) mode. The Advanced Night Portrait mode combines consecutive images of the background while the subject is captured using the flash, while the Night Landscape mode combines a series of consecutive shots taken at a fast shutter speed into a single image with reduced noise. The Backlight HDR mode merges images of the same scene at different exposures to achieve a single image with a broad range of tonal detail. The COOLPIX P510 is listed for $429.95 in black and red colors.