On January 9 2012, Canon announced the 10 Megapixels Canon PowerShot ELPH 520 HS (aka IXUS 500 HS) and the 16 Megapixels PowerShot ELPH 110 HS (aka IXUS 125). The ELPH 520 HS is a metal-bodied ultra-compact camera with 12x optical zoom, while the ELPH 110 HS is a similarly slim camera with a wide, 24-120mm equivalent lens. Both cameras feature the Advanced Smart Auto mode that can recognise up to 58 different scenes and shooting situations, a Full HD movie mode and high-speed shooting. This technology has been enhanced to include a new Face ID feature, allowing users to register up to 12 people on the camera and have the camera recognize and prioritize each person. Further additions to this new feature are Smile Recognition and Sleeping Face Recognition. With Smile Recognition, the camera will take three consecutive shots of a scene and select the best out of the three for the final image. For Sleeping Face Recognition the flash, assist beam and sound is turned off.
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Other highlights include a 3.0-inch, 460,000 dots LCD screen, a Super Slow Motion Movie mode, an improved Movie Digest mode, ISO range of up to 3200, Full HD 1080p video capture capabilities and High-Speed Burst mode where images are continuously captured at 6.8 frames per second (or 5.8 frames per second on the 110 HS model). The Canon PowerShot ELPH 520 HS camera is available in black, silver, red and blue with an estimated selling price of $299.99. Here's the summary of review by Pocket-lint, giving the camera a rating of 3.5 out of 5:
"In terms of picture quality, if light is not ideal -a cloudy day as opposed to blue skies - shots can look rather flat and soft straight out of the camera, whereupon it's better to concentrate on close up subjects rather than risk those at the telephoto end of the zoom. For low light work, selecting anything up to and including ISO1600 delivers a very usable noise free result however, as long as you can take advantage of a steady surface or tripod to rest on. In summation then, we're not getting a quality that's a great deal better than an average snapshot camera costing £100 less. And if it's a big zoom you really need, then around £300 will buy you a 20x zoom on the likes of one of Panasonic's current TZ series models, which also fit in a trouser pocket while providing extras such as integral GPS.
If a camera looked this good, offered the same 12x optical zoom and cost £200, we'd be praising it to the rafters. Unfortunately this example costs a third more, so a premium is being charged for the fashion conscious fascia presented here. Of course that won't prevent those who value gadgets that look more obviously like 'designer' brands splashing the cash, but the IXUS 500 HS is not the best value for money when rated purely in terms of feature set and performance. On a more positive note, it's useful that the broader than average zoom range can be accessed for video as well as stills. Plus it is certainly is much more impressive a specification than the 3x or 5x zoom reach formerly found on cameras of this prettified ilk."
Canon PowerShot ELPH 520 HS Camera Reviews Roundup
|Camera Labs - Aug 21 2012|
"The ELPH 520 HS / IXUS 500 HS is one of the most compact pocket-zooms on the market. While it lacks the reach of models like the Sony HX20V and Panasonic ZS15 / TZ25, it's much smaller and lighter. The ELPH 520 HS / IXUS 500 HS is fitted with a 16.8 Megapixel sensor, but only uses the centre 10.1 Megapixel portion of it. This has some implications for image..." More »
|Imaging Resource - Aug 16 2012|
"I did all of my shooting with the Canon PowerShot ELPH 520 HS at maximum resolution (3,648 x 2,736 pixels; there is no raw capability). Videos were shot in MOV format, also at best compression (1,920 x 1,080 at 24fps). Everything was recorded on an 8GB Class 6 microSDHC card. I used the Canon PowerShot ELPH 520 HS for a good period, shooting flowers, Manhat..." More »
|Digital Camera Review - May 15 2012|
"The ELPH 520 HS shoots nice looking movies in its highest resolution movie mode, 1920 x 1080 resolution at 24 frames per second, with good color and stereo sound. Optical zoom can be used, which will occasionally cause the camera to momentarily lose focus. There are also additional movie options including miniature effect, in which the subjects look..." More »
|Steve's Digicam - May 15 2012|
"In our minds, the most impressive feature on the 520 HS is the 12x optical zoom lens. Canon claims this is the World's thinnest camera with a 12x optical zoom, with their own proprietary UA lens technology helping them accomplish this feat. UA technology combines molded glass elements with ultra-high refractive elements, which allows for a much more compact..." More »