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Sony Announces 20.2MP Cyber-shot DSC-RX100 Large Sensor Camera Priced $650

2012-06-07 02:25
Average Camera Review Rating [16 reviews]
This camera is currently ranked at #11 of the top camera sales ranking in US.
This camera is currently ranked at #48 of the top camera sales ranking in Japan.

Sony today announces the Cyber-shot RX100 digital compact camera featuring a 20.2 Megapixels sensor and fast F1.8 Zeiss branded 3.6x zoom lens. At the heart of the RX100 is the 1.0-inch type Exmor CMOS sensor that's specially developed by Sony which is approximately 4x larger than the 1/2.3-type sensors in traditional point-and-shoot cameras. The large sensor can take in more light while capturing images & movies with very low noise. The lens is the Carl Zeiss Vario-Sonnar T* fixed lens with 3.6x optical zoom range and a wide F1.8 maximum aperture to let in additional light. The lens features 7 bladed circular aperture and an Advanced Aspherical (AA) lens element.

Other features of the RX100 includes support of sensitivity up to ISO 25600 (using Multi Frame Noise Reduction), 10 frames per second in full resolution, high-speed autofocus as quickly as 0.13 seconds, a 3-inch 1,229k dot Xtra Fine LCD display with WhiteMagic technology (use additional white pixels to boost screen brightness), a smooth control ring around the lens body for manual adjustments, as well as 6 different creative styles and a variety of popular picture effects including Toy Camera, Partial Color, and HDR Painting. The Cyber-shot DSC-RX100 digital camera will be available this July for about $650. Check out the following press announcement for more details:

Photo Album: Sony Announces 20.2 Megapixels Cyber-shot RX100 Large Sensor Camera Priced $650




Show full Press Release

Sony's New Advanced Cyber-shot RX100 Camera Packs Large Sensor and Bright Lens into Stylish, Pocket-Size Body

New Model Contains World's First 1.0-inch type 20.2 MP Exmor CMOS Sensor and Ultra-bright F1.8 Carl Zeiss Vario Sonnar T* Fixed Lens to Deliver Outstanding Picture Quality

SAN DIEGO, May 16, 2012 - Travelling light no longer means compromising on picture quality with the Cyber-shot® DSC-RX100 camera, Sony's new flagship compact camera.

Striking the ultimate balance of form and function, the stylish, aluminium-built RX100 camera inherits many advanced imaging features from Sony's α range of A-mount and E-mount cameras, delivering beautiful still images, crisp full HD videos and a level of manual control and creativity unmatched by any other camera of its size.

"This camera is ideal for travel, portraits or street photography, delivering impressive results in a variety of lighting conditions with an intuitive, customizable control interface," said Yosuke Tomoda, director of the Cyber-shot business at Sony Electronics. "It's a perfect step-up model for point and shoot users not interested in larger DSLR or compact system cameras, and also an outstanding choice for enthusiasts who may already own a large DSLR and are looking for a high-quality, pocket-sized 'all-in-one' second camera."

At the heart of the Cyber-shot RX100 is the world's first 1.0-inch type Exmor® CMOS sensor with a resolution of 20.2 effective megapixels. Specially developed by Sony, the sensor has an area that's approximately four times larger than the 1/2.3-type sensors in traditional point-and-shoot cameras. The sensor's larger area takes in more light while capturing content, resulting in beautiful, detail-packed images and Full HD movie clips with very low noise.

The larger sensor is partnered with an exceptionally bright Carl Zeiss® Vario-Sonnar T* fixed lens with 3.6x optical zoom range. In contrast to standard point-and-shoot cameras, it has a wide F1.8 maximum aperture to let in additional light and complement the resolving power of the larger sensor.

Similar to high-performance DSLR optics, the lens features seven- bladed circular aperture. This makes it easy to produce images with subjects in sharp focus against a smoothly-blurred, beautifully defocused background. The lens also features an Advanced Aspherical (AA) lens element that contributes to the camera's extremely compact dimensions without sacrificing optical zoom performance or resolution.

Newly optimized to complement the 1.0-inch type sensor and lens, the camera's powerful BIONZ® image processor maximizes shooting response times while helping assure exceptionally clean, natural images. It also extends sensitivity right up to ISO 25600 (using Multi Frame Noise Reduction), allowing for exceptionally clear handheld images in low light conditions. To capture fast-moving subjects, the RX100 camera can also shoot at up to 10 frames per second (in full resolution) and has high-speed autofocus that locks onto a subject in as quickly as 0.13 seconds (depends on scene and lighting conditions).

The new RX100 camera features a high-resolution 3-inch 1,229k dot Xtra Fine LCD™ display and also adds a new feature: WhiteMagic™ technology. This uses additional white pixels to boost screen brightness, allowing users to see subtle details and tones on the screen in all types of shooting environments, including outdoors in bright sunlight.

For making manual adjustments while shooting both still images and movies, the new camera has a smooth control ring around the lens body, which can be used to alter exposure, zoom, creative picture effects and a variety of other customizable functions. Additionally, frequently used functions can be assigned to the Fn (function) button for instant access, and the Memory Recall feature can store up to three groups of customized shooting settings based on user preference.

Similar to a DSLR-style interface, there's a choice of auto and manual focus modes on the Cyber-shot RX100 camera for enhanced image control. For those that prefer focusing manually, MF Assist magnifies images to simplify fine adjustments, and there's also a pro-style peaking function that highlights sharply-focused areas of the image on screen.

The RX100 camera offers a generous choice of artistic options to expand creative shooting possibilities. It includes the option for six different creative styles and a variety of popular picture effects including Toy Camera, Partial Color, HDR Painting and several others, most of which can be previewed directly on screen before shooting.

The new Cyber-shot features Auto Portrait Framing - a feature found on Sony's latest α range of A-mount and E-mount cameras -- making it simple to create sharp, perfectly framed portraits. This unique feature automatically detects faces in a scene, crops the picture accordingly creates a tighter, pro-style composition at full resolution. Both the original and cropped photo are saved for review.

New accessories include a spare battery, dedicated carrying case and a battery charger designed to complement to the new camera.

Pricing and Availability
The Cyber-shot DSC-RX100 digital camera will be available this July for about $650. The camera and accessories will be available at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.

Sony DSC-RX100 Sample Photos on Flickr



Sony DSC-RX100 Camera Reviews Roundup


digitalcameraHQ: "With a sensor over twice the size of the average point and shoot, image quality is where the Sony RX100 truly shines. The colors are realistic and detailed, showing different blues in the sky when shooting landscapes and clear hues in different objects. The retro image effect creates a nice aged look, muting colors without completely eliminating them, and the color selection tool pulls out the four main color groups..." - Mar 12 2013 More »
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LetsGoDigital: "Sony presents a high-quality combination of a relatively large sensor, an intelligent processor, and a luminous intensity lens. The Sony CyberShot DSC-RX100 delivers beautiful shots. The color representation is realistic and there is little noise visible up to ISO 1600. The white balance is sometimes a bit off, but thanks to the many settings, it can usually be compensated. The camera will not be sufficient for true..." - Mar 09 2013 More »
AdmiringLight: "The RX100 produced images with a relatively low-key color profile straight out of camera.  I really didn't mind this because the files, especially the RAW files at low ISO, take adjustment very well, allowing for rich color at low ISOs.  RAW files are low contrast out of camera, with the JPEGs being a bit punchier on default settings. With a relatively large Sony sensor inside, the RX100 has surprisingly g..." - Feb 15 2013 More »
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Digital Camera Review: "The Sony RX100 packs a lot of image quality punch into a truly shirt pocket portable compact digital camera. Shutter lag and autofocus performance are quite good, still image quality is on the high end of the pecking order for true compact digitals and the ability to operate in fully automatic mode along with complete manual controls and a RAW shooting option should appeal to a wide audience of potential users. Full..." - Dec 01 2012 More »

Sony DSC-RX100 Reviews Roundup [Total 34 Reviews] »



Sony DSC-RX100 Camera Recent User Reviews

Awesome, Landon N - May 14 2013
This camera is awesome. Th quality that it is able to capture is through a point and shoot is unmatched....


Now this I can carry with me all the time!, Jose - May 10 2013
I used to carry a DSLR with me since I didnt want to miss any shots but it was so hard to have it with me all the time. It was also a risk carrying it with me since I dont live in the safest place and also because of the wear on the camera. I had been waiting for a camera like this one, its everything I need in a pocket camera and more!...


I love this camera, Dan - May 09 2013
The picture quality is so obvious, deep solid pixels, with clear strong images. And I have no idea what I'm doing when I take the pictures. The in camera directions are really lame. I think there is a book out on how to use it - I suggest buying it, but there is no real need if all you're doing is pointing and shooting. Fits in my jeans even with camera case on, snug but...


Wow. What a capable & compact camera., DC - May 08 2013
If you're looking at this camera, then you've probably seen all the glowing product reviews: http://www.luminous-landscape.com/reviews/cameras/sony_rx100.shtml http://www.wired.com/reviews/2013/02/sony-cybershot-rx100/ You might worry, "Are my expectations set to high? What if the camera doesn't live up to it's billing?" Well, I'm here to tell you not...


More Sony DSC-RX100 User Reviews »


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