Canon EOS 1D Mark IV Detail 123 Pages White Paper PDF Download

Canon understands that the EOS-1D Mark IV has to be prepared to answer all questions, vanquish all competitors and appeal strongly to any and all who would use it to make their living. This is an epic challenge. Canon's vast R&D staff has worked furiously to produce just such a camera. As you read in detail about the many aspects of the EOS-1D Mark IV's excellence, it becomes apparent that Canon's engineers, designers and scientists have indeed succeeded.

For whom is the EOS-1D Mark IV designed? To begin with, it is for the EOS-1 Series' traditional constituency: professional photographers in virtually every category from photojournalism and sports through nature, wedding, portrait and fashion to commercial, industrial and law enforcement. There is a great deal here to appeal to all of them in its new AF system, refined image quality, advanced workflow, customizable controls and incredible responsiveness. But there is a second camera inside the body of the EOS-1D Mark IV, an HD video camera with amazing low-light performance, outstanding portability, a huge sensor similar in size to the Super 35mm motion picture film format and a level of durability unheard of in most HD video cameras. Professional videographers will recognize it immediately, the way they identified the video potential of the EOS 5D Mark II. Still photographers at a wedding, at a runway show, at a fire, will realize that they have with them an extraordinary tool with which to capture the events before them and to distribute those results on the rapidly growing universe of web video sites (YouTube.com™, Vimeo.com™ and so many others) plus all the other media providers, such as newspapers and magazines that routinely offer video as part of their online mix.

Then there's the value argument. The EOS-1D Mark IV will have an estimated retail price of $4,999 at introduction, a highly competitive opening price for a state-of-the-art, go anywhere, do anything professional DSLR with great speed, outstanding image quality and remarkable convenience. Now, throw in that Full HD video capability. It's hard to say exactly how much this is worth because there is no direct equivalent in the world of pro video -- but it's fair to say that the EOS-1D Mark IV's video functionality alone is worth several thousand dollars at least. If you are a still photographer, you've paid nothing whatsoever for this incredible video capability. If you are a videographer accustomed to spending five figures or even higher for a professional camera, it will be well worth it to buy at least several EOS-1D Mark IV cameras for serious production work; the images are that good and the price is so appealing.

This paper details the ways in which the EOS-1D Mark IV has been designed to produce terrific still images and videos, afford its users a tremendous range of configurability, be a precise and rugged companion, and be a pleasure to use. Follow the discussion and see if you don't agree.