Canon 12.1 Megapixels PowerShot SX40 HS 35x SuperZoom Review by DCI

On September 15 2011, Canon announced the PowerShot SX40 HS camrea. It features a 12.1 Megapixels CMOS sensor, and the new DIGIC 5 chip promises a wide variety of updates to camera performance. DIGIC 5 comes with decent ISO response, natural colors and a new multi-target Auto White Balance system as well as all the other usual treats found in Canon's DSLR models. 

The flagship PowerShot SuperZoom camera also features a 35x optical zoom lens. You are essentially going from 24mm all the way to 840mm on a single lens. The lens aperture will be starting at F2.7 and going up to 5.8 at the long range of the zoom. On the back panel, there's a 2.7-inch flip-out LCD, a similar feature in the SX30. The SX40 will use Intelligent image stabilization and will be capable of recording 1080 Full HD video via a dedicated movie button. The estimated selling price of the PowerShot SX40 HS Digital camera is $429.99 and is scheduled to be available in late September. Here's the summary of review by DigitalCameraInfo:

"Canon's strategy is clear. Start with the framework of the already-excellent PowerShot SX30 IS ultrazoom, swap the CCD sensor with a CMOS model, and ship it. Simple. The experiment is a resounding success. The Canon PowerShot SX40 HS retains everything we loved about its predecessor, while boosting image quality to levels we've not yet seen from a fixed-lens camera. Supporting this is a rich feature set, versatile enough to handle any shooting scenario. The camera is equally comfortable in dim light, quick action scenarios, video applications, and of course extreme zoom magnifications; all controlled by an intuitive, masterfully designed menu interface that makes all this a breeze.

In fairness the model is not without its faults, many of which are inherited from the SX30. The exterior is still plastic and unprofessional, proper rubber grips are still missing, and color accuracy isn't quite what it should be. But none of these details detract severely enough to prevent us from offering our highest recommendation. If you're in the market for a multipurpose superzoom that offers simplicity when you need it and sophisticated features when you don't, look no further."

Great camera for its buck., LUIS D. LAZALA - May 13 2013
Beat camera ever had, it has more functionality than I need, very surprise of all it can do with this camera....

Awesome, Praneet - May 09 2013
I think this is one of the best models when it comes to a handy, zoom/normal, high quality picture camera. The issue I had with DSLRs was their size/weight, and also the need to keep changing the lenses (zoom versus close ups)- as a result I realised that I was going back to my small point and shoot cameras all the time, and never bothering to put the SLRs in my travel b...

so disappointed, ksj2012 - May 03 2013
I researched this camera a lot before purchasing it. It had so many good reviews. But ... I get better pictures with my cell phone. I have read all the forums about how to fix clarity, but nothing works. And frankly, one should be able to expect to get good pictures using auto focus for this price. No luck. I have passed the time for returning it, so am stuck with this camera now...

digital camera review, Adel - May 01 2013
It was good and packed carefully. However, shipment deliver just driped the box next to mail box and that makes it easy to be stolen I thought somebody might nock the door....