On August 23 2011, Canon announced the 12.1 Megapixels PowerShot ELPH 510 HS (aka IXUS 1100 HS) and the PowerShot ELPH 310 HS (aka IXUS 230 HS)
The Canon ELPH 310 HS is a premium compact camera with an 8x optical zoom lens. At just 22.1mm thick, the 12.1 Megapixels back-illuminated CMOS sensor camera offers Canon's new Intelligent IS system, Full HD (1080p) HD movies, and a 3 inch 460k dots LCD screen. To further enhance the built-in flash of the PowerShot lineup, Canon also announces the HF-DC2 High-Power Flash, which increases the effective flash range up to approximately 30 feet and supports 24mm wide-angle shooting with the wide-panel attachment. The HF-DC2 automatically fires in-sync with the camera's built-in flash and operates wirelessly to capture subjects at twice the range of the camera's built-in flash. The HF-DC2 includes a mounting bracket that attaches to the camera, but it can also be hand-held or mounted on a tripod. The HF-DC2 High-Power Flash is scheduled to be available in December for an estimated retail price of $149.99. The Canon ELPH 310 HS is listed for retail at $260 and it's currently selling at around $199. Here is the summary of review by DPInterface:
"The Canon ELPH 310 also known as the IXUS 230 is a pocket-sized digital camera with an all new 8X zoom lens. The camera is not very different from the ELPH 300 I reviewed not a few months ago; swapping out that 5X zoom lens with this new 8X lens which starts at a slightly less-wide 28 mm (Versus 24 mm of the old lens) and upping the screen size to 3 inches with more resolution. The ELPH 310 has a point-and-shoot feature set that's identical to the ones we've seen on other ELPH models this year and there are no manual controls (save for white balance). The camera also still lacks the in-camera HDR and automatic panorama modes that competing brands have been sporting... perhaps it's time to get those software engineers working on some firmware, Canon?
The ELPH 310 does well in terms of performance with responsive operation and fast timings, plus has an excellent Full HD movie mode with many actions you can toggle during recording (ie optical zoom); no complains here for sure! It also managed to produce photos with fairly good (for a compact) noise characteristics and sharpness, only to be let down by visible edge softness and color fringing. Even with its downsides, the Canon PowerShot ELPH 310 HS sounds like a decent all-rounder camera at first sight. However, with all the year-end sales going on and nothing in particular about the ELPH 310 that stands out from the crowd, we're pretty sure competing cameras give it a fierce run for its money at similar or a couple of (money) bills more. The ELPH 310 gets a bare recommendation with reservations: compare and do some price shopping!"
Photo Album: Canon Announces 12.1 Megapixels PowerShot ELPH 510 HS and ELPH 310 HS Compact Cameras
Canon PowerShot ELPH 310 HS Camera Reviews Roundup
|CNET US - Feb 18 2012|
"The Elph 310 HS produces generally excellent snapshots. Photos do get softer and noisier above ISO 200--typical for point-and-shoots--but ISO 400 and 800 are still very usable. The noise and noise reduction are well balanced, so you still get good color and detail at these higher sensitivities without things looking overly smeary or blurry. Colors desaturat..." More »
|Camera Labs - Nov 15 2011|
"The Canon ELPH 310 HS / IXUS 230 HS is a 12.1 Megapixel super-slim compact with an 8x optical zoom lens and a 3 inch LCD screen. Measuring 96 x 57 x 22mm and weighing 140g with card and battery it isn't the slimmest or lightest IXUS ever produced, but it's close, and for a camera that packs an 8x zoom and a 3 inch screen that's a remarkable feat of miniatur..." More »
|TechRadar - Nov 13 2011|
"There's nothing much to find fault with on the Canon IXUS 230 HS. Image quality is excellent for a camera at this price point, the 8x zoom offers plenty of flexibility and it's all encased in a smart, robust metal body.We liked: Excellent image quality, even at high ISOs, complement a good range of features including full HD video and a high quality 8x..." More »
|Photography BLOG - Nov 04 2011|
"Let's not beat about the bush, the 230 HS isn't the best IXUS that Canon have released but it certainly performs where it counts. It doesn't have the hardware that we've seen on the 1100HS but this is reflected in the price. There are a few dubious areas of build quality such as the battery door, but again, this is reflected in the price. The insides are th..." More »
Canon PowerShot ELPH 310 HS Reviews Roundup [Total 7 Reviews] »
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