On August 23 2011, Canon announced the 12.1 Megapixels PowerShot ELPH 510 HS (aka IXUS 1100 HS) and the PowerShot ELPH 310 HS (aka IXUS 230 HS) compact cameras.
Cameras In The Article
The Canon ELPH 310 HS is a premium compact camera with an 8x optical zoom lens. At just 22.1mm thick, the 12.1 Megapixels back-illuminated CMOS sensor camera offers Canon's new Intelligent IS system, Full HD (1080p) HD movies, and a 3 inch 460k dots LCD screen. The Canon ELPH 310 HS is listed for retail at $260. To further enhance the built-in flash of the PowerShot lineup, Canon also announces the HF-DC2 High-Power Flash, which increases the effective flash range up to approximately 30 feet and supports 24mm wide-angle shooting with the wide-panel attachment. The HF-DC2 automatically fires in-sync with the camera's built-in flash and operates wirelessly to capture subjects at twice the range of the camera's built-in flash. The HF-DC2 includes a mounting bracket that attaches to the camera, but it can also be hand-held or mounted on a tripod. The HF-DC2 High-Power Flash is scheduled to be available in December for an estimated retail price of $149.99. Here is the summary of review by CNET UK, giving the camera a rating of 5 out of 5:
"The 'HS' in this camera's name stands for 'high sensitivity', with the internal DIGIC 4 processor tuned to extract the maximum possible detail in darker conditions. To test this we turned our attention to a pile of logs in an area of shade to see how well it would capture shadow areas on the ground. By exposing clipped shadows and highlights in which detail has been lost, we can see that the IXUS 230HS lived up to its promise, with very few burned-out highlights and equally well controlled shadows. We were particularly impressed by the way in which it handled bright conditions that might otherwise lead to significant overexposure. We set about shooting this deliberately tricky scene in which the low sun was shining directly on the front of white lettering, while the side of the building on which it was mounted sat in shadow. Despite managing to fully expose the darker brickwork, no clipped highlights were discernable when viewed in full screen, and when zoomed to 100 per cent the evidence of clipping was nothing but slight flecking. For the most part, chromatic aberration (improperly rendered colours) was very well controlled in regular shooting conditions. It was only when we pushed it to its extremes, by shooting fine detail with the sun behind it, that blooming caused a separation of the red light wavelength. Although the ideal situation would be perfect alignment of each wavelength, this isn't cause for particular concern, as more careful framing would alleviate the problem almost entirely.
The Canon IXUS 230HS is a great little camera. It's small enough to carry in your jeans pocket, it looks the part and it takes consistantly sharp, well exposed and vibrant images. At £230 it isn't cheap -- ideally we'd like to see it under £200 -- but hold out a couple of months and it should reach that level. Snap one up when it does, and you won't be disappointed."
Canon PowerShot ELPH 310 HS Camera Reviews Roundup
|CNET US - Feb 18 2012|
"The Elph 310 HS produces generally excellent snapshots. Photos do get softer and noisier above ISO 200--typical for point-and-shoots--but ISO 400 and 800 are still very usable. The noise and noise reduction are well balanced, so you still get good color and detail at these higher sensitivities without things looking overly smeary or blurry. Colors desaturat..." More »
|DPI - Dec 06 2011|
"The Canon ELPH 310 also known as the IXUS 230 is a pocket-sized digital camera with an all new 8X zoom lens. The camera is not very different from the ELPH 300 I reviewed not a few months ago; swapping out that 5X zoom lens with this new 8X lens which starts at a slightly less-wide 28 mm (Versus 24 mm of the old lens) and upping the screen size to 3 inches..." More »
|Camera Labs - Nov 15 2011|
"The Canon ELPH 310 HS / IXUS 230 HS is a 12.1 Megapixel super-slim compact with an 8x optical zoom lens and a 3 inch LCD screen. Measuring 96 x 57 x 22mm and weighing 140g with card and battery it isn't the slimmest or lightest IXUS ever produced, but it's close, and for a camera that packs an 8x zoom and a 3 inch screen that's a remarkable feat of miniatur..." More »
|TechRadar - Nov 13 2011|
"There's nothing much to find fault with on the Canon IXUS 230 HS. Image quality is excellent for a camera at this price point, the 8x zoom offers plenty of flexibility and it's all encased in a smart, robust metal body.We liked: Excellent image quality, even at high ISOs, complement a good range of features including full HD video and a high quality 8x..." More »