According to the analysis of user trend in Japan for the most popular camera sales ranking from 5/21 to 5/27. The Panasonic LUMIX DMC-TZ3 took the number one spot for a continuous of 4 weeks. This camera is the latest members of the award-winning Lumix TZ family of digital cameras, which is renowned for packaging a remarkable 10x optical zoom in a compact, stylish body. To further add to their appeal, the TZ3 go one step further to feature a 28mm wide-angle Leica DC lens (equivalent to 28-280mm on a 35mm film camera) for wide-angle shooting.

The Olympus Camedia SP-550UZ camera stays the same at number 2 position as last week. The Camedia SP-550UZ is a digital camera with 18X optical zoom (28-504mm equiv.), a 7 Megapixel CCD sensor, 5.6x digital zoom, a 2.5-inch LCD display, ISO up to 5000 and anti-shake protection.

Number 3 is the Canon IXY Digital 900IS, US name of Canon PowerShot SD800 IS Digital ELPH, stays the same as last week. This camera offers a focal length range of 28 – 105mm (35mm equivalent), and a 3.8x optical zoom lens allows photographers to capture wider panoramas, architectural photos and group shots. The lens incorporates Canon’s optical Image Stabilizer to counteract the effects of camera shake for steadier performance in low light, at full zoom or when shooting from moving vehicles.

The number 4 rank Canon IXY DIGITAL 10 (US name Canon Powershot SD1000) is the first entry to the top 10 ranking. This is a successor model of the Canon IXY DIGITAL 70 (US name Canon Powershot SD600). The Canon IXY Digital 10 has a 7.1 Megapixel CCD image sensor, DIGIC image processor and 3x optical zoom. Other features include a 2.5-inch LCD screen, ISO up to 1600, Face Catch Technology, PictBridge support and a SD card slot supporting also SDHC. Here’s the top 10 ranking between 5/21 - 5/27 in Japan:

1. Panasonic LUMIX DMC-TZ3
2. Olympus CAMEDIA SP-550UZ
3. Canon IXY DIGITAL 900IS
4. Canon IXY DIGITAL 10
5. Kodak EasyShare V705
6. Nikon COOLPIX P5000
7. Olympus μ770SW
8. Fuji FinePix Z5fd
9. Fuji FinePix F31fd
10. Ricoh Caplio R6

Website : Japan Most Popular Camera Ranking - May 21 to May 27

In-Lens Systems

Advantages
1. More effective with longer lenses
2. You don’t pay for it except with the lenses you need it for
3. You see the stabilization effects through the viewfinder

Disadvantages
1. More expensive, especially if you want the feature in more than one lens
2. Not available with all lenses

In-Body Systems

Advantages
1. Works with every lens you mount to the body, and may be the only option for many shorter and faster lenses
2. Less expensive, especially if you want the feature with more than one lens

Disadvantages
1. Progressively less effective with longer and longer lenses
2. Progressively harder to implement with larger image sensors.

Website : In-Camera versus In-Lens Image Stabilization

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