“There has never been a better time to buy a digital SLR as figures show the average price falling by over £100 in the past year.

In the first three months of 2007, the average selling price of a DSLR (body only) was £466, compared to £567 in the same period in 2006, according to figures released by market analysts at GfK.

That equates to a fall of around 18% in 12 months and 35% since the summer of 2005 when the average DSLR price stood at around £715 – around £250 more than now. However, the news prompted GfK to warn the UK industry: ‘We have seen volume sales grow quite significantly over the last six months but this, of course, cannot go on indefinitely and a decline in volume will likely be followed by a value decline.’

The value of the overall digital imaging market in Britain dropped by 8% in the first three months of the year, compared to the same quarter last year, despite the number of digital cameras sold rising by 3%. “

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