Hasselblad launched the world’s first full frame 48mm DSLR, the H3D at a Photokina press conference. Praised as the world’s first 48mm full frame DSLR by Hasselblad, the new H3D is available in the 22 megapixel count H3D-22 and the high 39-megapixel H3D-39.  The Hasselblad H3D was designed to provide medium format quality in a more compact digital back. The camera has a large 22 or 39 megapixel, 36.7 x 49mm sensor and 2.2-inch OLED display.  With a new engine, the camera promises to provide the company’s new “Ultra-Focus” auto focus standard.

Under the new motto of the Hasselblad Star Standard, the H3D has a combined package of clarity, color, sharpness, detail, and resolution, according to Hasselblad CEO Christian Poulsen at the conference. “What Victor Hasselblad managed to develop with the classic V camera system, the H3D now extends into the digital age,” said Poulsen.

The camera possesses a Digital APO Correction (DAC) to reduce chromatic aberration. The camera has a sensitivity range of 50-400 ISO and a shutter speed from 32 seconds to 1/800 of a second. Allowing for only single shot shooting mode, the camera captures images in the DNG file format. The H3D also Includes FlexColor software.

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