Eastman Kodak Co., Rochester, N.Y., USA, and Martha Stewart Living Omnimedia Inc. (MSLO), New York, N.Y., USA, announced a multi-year partnership to develop a line of branded Martha Stewart personalized photo products. The new line will be sold on the Kodak EasyShare Gallery website and at www.marthastewart.com. The line is expected to debut in late September with a large selection of holiday offerings such as cards, photo books, and more. Other products and new categories are expected to be introduced at the end of the year and in early 2007.

“The partnership supports Kodak’s goal to deliver the most creative, and innovative digital photography experience possible, inspiring people to unleash the power in their pictures that represent memories and stories of our lives, and to share them with family and friends,” said Sandra Morris, general manager of Consumer Digital Imaging Services, Eastman Kodak Co.

The new line will feature an array of personalized photo products — including cards, stationery, invitations, Photo Books, calendars, stickers and hang tags — created by the MSLO design team under Martha Stewart’s direction and supervision. MSLO will assume significant design responsibility for products in popular categories such as holidays, weddings, invitations, thank-you notes, and babies, and will be developing designs for new emerging categories, including food and gardening. This partnership is part of MSLO’s ongoing effort to extend and expand the www.marthastewart.com. In addition to finding information, ideas and inspiration, visitors to the website will be empowered to create projects of their own, and ultimately, to share those projects and personal ideas in the online space, says the company.

Website : Martha Stewart partners with Kodak EasyShare Gallery beginning this fall