Nikon Corporation has formulated a three-year medium term management plan that will run until the end of fiscal 2009/3. Building on the improvement in business performance in fiscal 2005/3 and 2006/3, the plan aims to further accelerate expansion of profit-earning capacity and to create a strong business structure that can generate sustainable growth. In the Imaging business:

Business strategy

While the digital compact camera market heads towards maturation, the digital SLR camera market is projected to continue on a growth track with competition intensifying. Under these circumstances, Nikon intends to boost profitability through the provision of highly distinctive products. In addition, we seek to create new markets by developing and proposing new products. In fiscal 2009/3, we aim to secure over 40% share of the digital SLR camera market.

Key objectives

• Maintain position as the leading pioneer in digital SLR cameras
• Add more value to compact digital cameras
• Strengthen manufacturing competitiveness

Website : Nikon’s three year medium term management plan for DSLR market